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News @ NovaEdge
September 4, 2007
NovaEdge and the Roosevelt Lofts 'Mix' It Up for Downtown LA Residents, Visitors
NovaEdge Builds Events Calendar for LA's Thriving Downtown Scene
Los Angeles, CA – NovaEdge Technologies has partnered with Flux Business Communications to design and implement an online events calendar covering events and culture in LA’s up-and-coming neighborhood: Downtown.
Talk about the revitalization of Downtown as a livable space have circulated for years, but the recent surge in development of lofts, condos and businesses prove that it is finally happening.
Seizing the opportunity, the Roosevelt Lofts, one of the premiere residential developments, has envisioned an online resource for the area’s new residents. The new site provides up-to-date listings for all of the latest Downtown happenings, from Disney Hall to City Hall, from the monthly ArtWalk to weekly shows at the Smell, from the Kings and the Lakers to Puccini and Panini. Arts, culture, sports, civic affairs, nightlife, entertainment, wellness and food are all part of the Downtown mix.
The urban-chic interface, designed by Flux, is powered by a database-driven events calendar system built from the ground up by NovaEdge. The Roosevelt staff keeps the content fresh and the crowds coming Downtown.
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